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Proceq digital strategy drives strong half-year performance

August 8, 2018, 10:00 am CEST

Proceq, after launching a raft of new Internet of Things (IoT)-enabled digital age non-destructive testing (NDT) products and the acquisition of Zehntner, has had an excellent first two Quarters in 2018.

Following the Proceq Summit held in Zurich last September during which details of a series of new products were announced, and also following the company’s acquisition of Zehntner GmbH Testing Instruments on January 1, this year, sales volumes have increased significantly in the first half of 2018.

Leading this rise in sales is the Asia region with a 25% growth over last year’s first two quarters; 30% of this growth is attributed to two new products alone. Here, Proceq has hired new team members and also taken new high-tech office space in Singapore together with Tectus Dreamlab. Commenting on the successful regional performance, Proceq’s Head of Asia Pacific Angela Qian said: “Proceq’s investment in people, products and facilities has demonstrated our commitment to customers in the region. The response to the Proceq range of technologies has been very positive indeed. The market is ready for our leading-edge devices and we expect enthusiasm to grow as we continue to roll out new products.”

“With a double-digit growth in the Central Region (Europe, Russia, Middle East and Africa) we are in line with our ambitions. Our customers are impressed with the latest technologies we offer in our products and the innovative and intuitive user interfaces. In particular our new long-term rental offerings, making latest concrete assessment technologies affordable for everyone, have been a real success,” said Gunnar Schröder, Head of EMEA and Digitization at Proceq.

In the US, FCC Approval for the Proceq GPR Live product has boosted sales to the extent that the team is currently working hard to replenish stock volumes. However, worldwide stocks of Pundit Live Array, Proceq GPR Live, Original Schmidt Live and the other products are sufficient to fulfill demand, although there remains a very positive challenge for the Proceq Supply Chain team to source the Swiss made products in the near future. Proceq USA’s General Manager, Giovanni Tambelini commented: “The North American market was just waiting for the FCC clearance to promote, sell and use Proceq GPR Live, however, still we were surprised as we could not have anticipated the run that would follow. In many places, this has opened the door to new customers for the whole Proceq NDT range.”

Elsewhere in the business, integration of the Zehntner-branded products moves smoothly ahead. Starting with combining sales teams and channels to expand distribution and grow sales globally, Proceq is making strides into rolling out unified packaging for all Zehntner products in line with Proceq standards.

Proceq CEO Ralph Mennicke stated: “Our growth in 2018 is driven by our new Live products, while the ‘legacy’ product models serve as a very solid base business. Although it is good to know that the market has responded so positively to our approach to harnessing digital technology for the NDT sector, we are continuing to develop further new products. We have very much more to offer our customers and look forward to working with them to develop future technologies and strategies to support their businesses in the future.”

Marcel Poser, Proceq Executive Chairman and Tectus Group CEO commented: “Proceq’s strong performance midway through the year endorses the Tectus Group strategy of investing in technology and people. The recently launched Proceq Live products are just the first wave of new generation devices that already now define a new gold standard in the industry in terms of measurement performance and productivity. We will continue to launch new innovative products including the Screening Eagle platform developed at Tectus Dreamlab. The blend of innovation, excellence and entrepreneurship will be supported with continued investment as Proceq continues to grow its range of leading edge technologies and its market.”

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